Just a little observation: As an American, when I see a comma in a number I immediately think "thousand". So when something costs 23,00 Euros my initial reaction, however brief, is "HOLY CRAP, 23,000!?!?" Then I notice there are only two 0's, not three.
The shock was fleeting, but it was there. After the first or second time, you remember and are no longer freaked out of your mind at how expensive everything seems. Then you just know that 23,00 is really 23.00.
Then after you've spent a lot of money and are comfortable with this whole comma thing, you remember that 23,00 isn't really 23.00. It's really $30.95.
Now imagine this whole process happening over and over again, and you've just had a typical tourist shopping experience in Europe.
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